Culture and Management. Creativity and firms. Art Business Forum(ABF) for the second year consecutively proposes its innovative and valid project consisting of promoting art and culture in order to companies’ and dirent class’ developement. Appealing to the fundamentals of the managerial thought and to the conventional schemes of management and productivity, ABF choses as its objective that of putting in contact the Art system and the enterprise reality arriving, through a deep dialogue and camparison, to the comprehension of utily and importance of the integrating these two worlds. The artistic values and sensibiity in service of the firms and others economic realities. A praise to creativity and innovation of the internal strategies and the market plans, taking advantage of principles and characteristics that are typical of the artistic and cultural universe.
It’s impossible not to admitt the effectiveness of this project and the amount of people that can be involved. We re-descovering to be “equipped with culture” as we our nature of human beings and we try to understand where this culture has its roots and why. A business strategy is operative and effective when its basis presents a relevant cultural-human establish which allows us observing reality with a different point of view.
This event is realized by the University of Milan-Bicocca, the Hangar Bicocca and the society of trivioquadrivio the 13th-14th-15th of November 2008. An appointment with a schedule rich of lectures, seminars, workshops with important leaders from both the economic and the artistic world. Do not miss it.
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